11 Best 6sense Alternatives & Competitors in 2026 (Pricing Compared)

The short answer: Demandbase is the closest full-platform alternative to 6sense (both were Leaders in Gartner’s 2025 ABM Magic Quadrant). AdRoll ABM (formerly RollWorks) and N.Rich are the mid-market ABM advertising options, and N.Rich is the only one that publishes prices. If you only need the intent feed, look at Bombora, Informa TechTarget Portal (formerly Priority Engine) or G2 Buyer Intent. If you mainly used 6sense to see which accounts are on your site, Leadfeeder or Warmly do that for a fraction of the cost.

6sense does not publish pricing. Every figure below is vendor-published or from a named public source (Vendr, AWS Marketplace, SpendHound), checked September 2026.

What is 6sense, and what does it do?

6sense is an AI-driven account intelligence platform sold in two main lines: Revenue Marketing (ABM) and Sales Intelligence. It identifies in-market accounts from what it calls the Signalverse, “a proprietary B2B signal network processing over 1 trillion daily buyer signals,” complemented by partner intent from Bombora, TechTarget, TrustRadius and G2. It then scores accounts with predictive models and activates them through “display, video, retargeting, and social ad campaigns,” email, sales alerts and CRM fields.

Who owns 6sense? 6sense is independent, private and venture-backed. Its August 2026 newsroom post calls it one of the fastest-growing private companies and quotes Chris Ball as CEO. We found no acquisition of 6sense through September 2026.

Is 6sense any good? It is well regarded by analysts: 6sense was a Leader in the 2025 Gartner Magic Quadrant for ABM Platforms and says it was named a Leader in The Forrester Wave: Revenue Marketing Platforms for B2B, Q1 2026. The reasons teams leave are practical, not about quality:

• Cost. Quote-only contracts that Vendr places from about $50,000 to $300,000+ a year, before ad spend.
• Complexity. Getting value out of predictive models, segments and CRM sync assumes dedicated RevOps capacity.
• Paying for unused layers. Teams that only wanted intent, or only account identification, still buy a platform.

6sense pricing: what public sources show

6sense’s marketing platform is quote-only. Its Sales Intelligence pricing page lists three packages, all demo-led (“Sales Intelligence + Data Credits + Predictive AI”, “Sales Intelligence + Data Credits”, “Sales Intelligence + Predictive AI”), where data credits “unlock and export emails, phone numbers and enriched contact and company records.” There is also a free Sales Intelligence entry point.

According to Vendr, pricing depends on “your total addressable market (TAM) size, the specific modules and data packages you select, contract term length”; annual contracts run from about $50,000 for smaller deployments to $300,000+ for enterprise; mid-market deployments monitoring 5,000 to 10,000 accounts typically start around $60,000 to $100,000; and advertising adds “both a platform fee and media spend.” Our 6sense pricing page tracks the same ranges.

The 11 best 6sense alternatives in 2026

Demandbase

6sense vs Demandbase, in one line: both are full ABM platforms and both were 2025 Gartner Leaders; 6sense leans on predictive AI and keyword-level intent, Demandbase on its own B2B-native DSP and a single platform-plus-seat contract.

Demandbase combines native intent with partner data (including Bombora), account and buying-group data, and advertising across display, video, CTV, social and web. It prices with “a clear platform fee” plus “a flat fee per user” and doesn’t split sales and marketing into separate products, though Advertising and Data can be bought alone. Vendr puts annual contracts from mid-five to mid-six figures or higher, with advertising based on committed spend plus platform fees.

Honest limitation: parity with 6sense assumes you’ll run paid media through the platform; if you only want signal, you’re paying for the DSP. Compare: 6sense vs Demandbase.

AdRoll ABM (formerly RollWorks)

NextRoll renamed RollWorks to AdRoll ABM on August 27, 2025, and rollworks.com now redirects to AdRoll. It combines B2B audience targeting with a cross-channel DSP, using AdRoll’s intent “alongside industry leaders like Bombora and G2.” Of its four packages, Account-Based Retargeting has “No fee to get started and pay only for media”; the others are demo-led.

Honest limitation: it is advertising-first, so predictive scoring is lighter than 6sense’s. Compare: 6sense vs RollWorks.

N.Rich

N.Rich tracks intent across 18,000+ topics, serves its own display, video and native formats billed per engagement, and syncs audiences to LinkedIn. It publishes pricing: Growth “From $34,830 per year” and Enterprise “From $58,050 per year,” plus a 12-month ad-spend commitment it says realistically starts at $5,000 a month. N.Rich claims its platform fee is “roughly a quarter of what 6sense charges for a comparable tier” (its claim, not independently verified).

Honest limitation: the ad-spend commitment roughly doubles the real first-year cost for most teams.

Bombora

Bombora says it is “a data company, not a platform”: it sells Company Surge intent from a data co-op of publishers and brand sites, tracking 21,600+ topics and comparing the latest three weeks of activity against a 12-week baseline. It delivers into your CRM, marketing automation and ad platforms (DV360, The Trade Desk, Amazon DSP). Vendr reports annual contracts from $25,000 to $150,000+, with 100 to 200 topics commonly $40,000 to $80,000.

Honest limitation: it replaces only 6sense’s intent layer; you still need activation. More: Bombora intent data.

ZoomInfo

6sense vs ZoomInfo, in one line: ZoomInfo is the substitute for teams that used 6sense mainly to decide which accounts to call, since it pairs intent and ABM with a large contact database.

ZoomInfo (now Nasdaq: GTM) markets ZoomInfo Marketing as “a modern go-to-market ABM platform,” with display ads through its own DSP, LinkedIn and Meta activation, visitor identification and intent. Prices are mostly quote-only, but its AWS Marketplace listings show 12-month public offers from $3,000 (Sales Basic, 1 user) to $34,995 (ZoomInfo Sales), and SpendHound reports average spend of $48,524 a year for companies with 50 to 1,000 employees. See ZoomInfo pricing and 6sense vs ZoomInfo.

Honest limitation: it is a data platform first; predictive ABM orchestration is less central than in 6sense.

Warmly

Warmly identifies website visitors at person and company level, adds Bombora research intent and social signals, and acts on them with AI chat, email and routing. Published annual plans: AI Web-Deanonymization $10,000, Inbound Chat $20,000 and AI Inbound Autopilot $30,000 (quarterly billing available to try).

Honest limitation: it covers accounts that reach your site plus third-party research intent, not 6sense-style predictive scoring across your full TAM.

G2 Buyer Intent

G2 Buyer Intent captures “category research, competitor comparisons, pricing page visits, and direct engagement with your profile” across G2, Capterra, Software Advice and GetApp (G2 agreed to buy the last three from Gartner in January 2026). G2 positions it to “complement existing GTM platforms, not replace them,” with integrations for 6sense, Demandbase, HubSpot, Outreach and Salesforce. Buyer Intent is contact-sales; G2’s seller plans start with a free tier and Starter at $299 a month.

Honest limitation: the signal only covers research on G2’s network. More: G2 Buyer Intent.

Informa TechTarget Portal (formerly Priority Engine)

In September 2025 Informa TechTarget folded Priority Engine into Informa TechTarget Portal. Its intent is first-party and contact-level, from “220+ online properties” and a permissioned member base it puts at over 58 million professionals, which makes it strong for IT and technical buyers. Vendr says entry deployments typically start around $30,000 to $50,000 a year, with enterprise contracts over $100,000. See the Priority Engine profile.

Honest limitation: it sees only research on TechTarget’s own network.

Leadfeeder (formerly Dealfront)

Leadfeeder returned to its original brand on March 24, 2026 after trading as Dealfront. It identifies companies visiting your site: a free Lite plan (last 100 companies a month, 7-day history), Discover from $79 a month billed annually, Activate from $369 and Scale from $599. It is the simplest downgrade if you mainly used 6sense to see who was on your site. Our guide to identifying website visitors compares it with RB2B, Snitcher and others.

Honest limitation: company-level only at its core, and blind to research happening off your site.

HubSpot Buyer Intent

HubSpot now sells Buyer Intent (the successor to Clearbit-based Breeze Intelligence) inside Marketing, Sales and other hubs: company-level visitor identification plus research signals from HubSpot’s network of sites that opted into intent sharing, paid in HubSpot Credits. It fits teams whose CRM is HubSpot and who want intent without another vendor.

Honest limitation: no ABM ad network comparable to 6sense’s, and it only works inside HubSpot.

Spotsaas Buyer Intel

Disclosure: Spotsaas operates Buyer Intel and publishes this article. Buyer Intel is first-party intent from research activity on Spotsaas category and product pages, similar in kind to G2 Buyer Intent at a different scale. It works in three modes: resolved company visits, content-download leads and self-qualified buyer requests. Pricing is negotiated per category because signal volume varies by category traffic. How Spotsaas Buyer Intel works explains each mode.

Honest limitation: category-level signal from Spotsaas’s own traffic, with no predictive scoring or ad activation.

Who competes with 6sense?

By layer: full ABM platforms (Demandbase, and at mid-market scale AdRoll ABM and N.Rich); data platforms with ABM (ZoomInfo); intent feeds (Bombora, Informa TechTarget Portal, G2 Buyer Intent); and visitor identification (Leadfeeder, Warmly, HubSpot Buyer Intent). Our ABM platforms guide also covers Influ2, Madison Logic and DemandScience (formerly Terminus), and the 6sense alternatives list shows more options.

How to choose a 6sense alternative

Platform vs feed: decide this first

A platform bundles intent, scoring and activation (Demandbase, AdRoll ABM, N.Rich, ZoomInfo). A feed sells the signal alone (Bombora, Informa TechTarget Portal, G2 Buyer Intent) and plugs into tools you run. Buying a platform when you already own scoring and ad orchestration means paying twice; buying a bare feed with no activation layer leaves the signal in a spreadsheet.

The RevOps-capacity question

Full ABM platforms assume someone owns segments, models and CRM sync. If that capacity won’t exist in the next two quarters, a lighter tool (Warmly, Leadfeeder, G2 Buyer Intent) will get used while an enterprise platform sits half-configured.

Pilot before a six-figure commitment

Ask for a 60 or 90-day pilot scoped to one business unit. Check the pilot’s signal against deals you already know are in market before trusting it on unknown accounts, and ask whether ad spend is committed and whether it rolls over.

Frequently asked questions

Keep reading

• Best ABM platforms in 2026
• Best buyer intent data providers
• Buyer intent data: the complete guide
• ZoomInfo alternatives

Sources

• 6sense intent data; 6sense Sales Intelligence pricing; 6sense on the 2025 Gartner ABM Magic Quadrant
• Vendr: 6sense, Demandbase, Bombora, TechTarget
• Demandbase pricing model
• Introducing AdRoll ABM; N.Rich pricing
• Bombora intent; Informa TechTarget Portal release
• ZoomInfo Marketing; ZoomInfo AWS Marketplace listing and SpendHound (linked above)
• Warmly pricing; G2 Buyer Intent; Leadfeeder pricing

Vendor facts and public price data checked September 2026.