Quick answer: Follow Up Boss is the best real estate CRM for most agents and teams: it is built around fast lead follow-up, integrates with the lead sources agents already use, and publishes its prices ($69 per user per month for solo agents, $499 per month for a 10-user team). Wise Agent is the best value for solo agents at $49 a month. BoldTrail (formerly kvCORE) and Lofty suit brokerages and larger teams that want website, CRM and lead generation in one quoted package. Prices vendor-published, checked September 2026.
A real estate CRM does more than store contacts. It captures leads from portals and your IDX website, starts follow-up within minutes, keeps past clients in a referral loop, and tracks every buyer and seller through to closing. Generic CRMs can do some of this, but real estate CRMs come with the lead-source integrations, MLS search and drip campaigns agents need already built in.
Below we rank ten real estate CRMs by who they fit, with the price each vendor publishes today, plus a quick guide to team vs solo fit. We only list prices that appear on the vendor’s own site; where a vendor quotes privately, we say so.
Best Real Estate CRM Software at a Glance
| # | CRM | Best for | Published starting price | Solo or team |
|---|---|---|---|---|
| 1 | Follow Up Boss | Lead follow-up for agents and teams | $69 per user per month ($58 billed annually) | Both |
| 2 | BoldTrail (formerly kvCORE) | Brokerages that want an all-in-one platform | Quote only | Team, brokerage |
| 3 | Lofty | AI-driven all-in-one for teams | Quote only | Team, brokerage |
| 4 | Wise Agent | Best value for solo agents | $49 per month, or $499 per year | Solo, small team |
| 5 | Real Geeks | IDX website plus CRM for lead generation | $399 per month + $500 setup | Solo, team |
| 6 | Sierra Interactive | Lead-generation teams | Base price on request | Team |
| 7 | Top Producer | Market reports and farming | $179 per user per month | Both |
| 8 | IXACT Contact | Keep-in-touch and referral marketing | $28.90 per team member per month (annual) | Solo, team |
| 9 | Propertybase | Brokerages on Salesforce | From $89 per user per month | Brokerage |
| 10 | Zoho CRM | Agents who want a general CRM they can customise | Free for 3 users; paid from $14 per user per month | Both |
What Is a Real Estate CRM?
A real estate CRM is customer relationship management software built for agents, teams and brokerages. It stores every buyer, seller and past client with their property preferences, logs calls, texts and emails, and automates follow-up so new leads are contacted quickly and past clients hear from you often enough to send referrals. Most also connect to lead sources such as portals and IDX websites, and many include MLS-powered listing alerts and market reports.
The 10 Best Real Estate CRMs in 2026
1. Follow Up Boss: best overall for agents and teams
Follow Up Boss is built around one job: getting every lead a fast, consistent response. Leads from connected sources land in one inbox, are routed to the right agent, and start an action plan of calls, texts and emails. Reporting shows which lead sources and which agents convert.
| Plan | Monthly billing | Annual billing | Includes |
|---|---|---|---|
| Grow | $69 per user per month | $58 per user per month | Core CRM for agents and small teams; calling add-on $39 per user ($33 annual) |
| Pro | $499 per month for 10 users | $416 per month | Unlimited calling and texting, team inboxes, coaching tools; extra users $49 ($41 annual) |
| Platform | $1,000 per month for 30 users | Discounted annually | Teams within teams, advanced management, priority support; extra users $20 |
Free trial, no contracts; annual billing includes two months free. Fit: solo agents on Grow, teams of 5 to 30 on Pro or Platform. Details on our Follow Up Boss pricing page.
2. BoldTrail (formerly kvCORE): best all-in-one for brokerages
Inside Real Estate combined kvCORE and its related products under the BoldTrail name. It bundles IDX websites, CRM, lead generation, automated follow-up and back-office tools, and is widely rolled out at brokerage level so agents get it through their company. Pricing is not published; BoldTrail’s pricing page is a demo request form. Fit: brokerages and large teams that want one platform for every agent. Read our kvCORE platform guide or compare it on Follow Up Boss vs kvCORE.
3. Lofty: best AI-driven platform for teams
Lofty (formerly Chime) offers Agent, Team, Broker and Enterprise packages that combine CRM, IDX website, lead generation and AI assistants (sales, social and homeowner agents are sold as add-ons). Lofty does not publish prices; it says pricing “varies based on your choice of platform package, seat count, optional upgrades and lead-gen programs”. Paid lead programs carry a 20% ad management fee. Fit: teams and brokerages that want AI follow-up and lead generation from one vendor.
4. Wise Agent: best value for solo agents
Wise Agent covers contact management, transaction tracking, marketing and a team-friendly calendar with 24/7 live support and no contracts.
- CRM: $49 per month, or $499 per year (about $42 a month), up to 5 team members on a shared login
- CRM + WiseSocial: $69 per month, or $699 per year
- Additional team members: $20 per month each
- Enterprise: custom pricing for teams of 15+ agents
Fit: solo agents and small teams that want a full CRM at a low, flat price. See Wise Agent pricing.
5. Real Geeks: best IDX website plus CRM
Real Geeks sells an IDX website, CRM, marketing automation and support as one foundation at $399 per month plus a $500 one-time setup fee. Lead packages are extra: social lead packages from $299 per package per month, and search or seller lead packages from $599. AI text is $49 a month. Fit: agents and teams whose business depends on generating their own online leads.
6. Sierra Interactive: best for lead-generation teams
Sierra Interactive pairs lead-capture websites with CRM and automation. Its three plans include 1, 3 or 5 users, with extra users from $75 down to $5 per user per month depending on the plan and headcount. Setup is $0 on an annual subscription and $500 on a monthly one. Sierra does not list the base plan price on its pricing page. Fit: growing teams running paid lead generation.
7. Top Producer: best for market reports and farming
Top Producer pairs its CRM with MLS-integrated home and market reports.
- Pro: $179 per user per month
- Pro + Leads: from $479 per month (varies with lead volume)
- Pro + Farming: from $599 per month (varies with farm size)
- Pro Teams: $399 per month for up to 5 users, $699 for up to 10, $1,199 for up to 25
Fit: listing agents who farm a geography and teams that want flat team pricing.
8. IXACT Contact: best for staying in touch with past clients
IXACT Contact focuses on referral business: an automated monthly e-newsletter, drip campaigns, keep-in-touch reminders and agent websites. It includes 2,500 mass emails a month. Its Teams version costs $46.75 per month for the team leader and $28.90 per team member billed annually ($55 and $34 billed monthly). A free trial is available with no contract. Fit: agents who grow through past clients and their sphere.
9. Propertybase: best for brokerages on Salesforce
Propertybase, now part of Lone Wolf, is a real estate CRM built on Salesforce, priced from $89 per user per month with the Force.com licence included. It suits brokerages that want Salesforce’s customisation and app ecosystem without building a real estate data model themselves. Fit: brokerages of 10 to 200+ agents.
10. Zoho CRM: best general-purpose option
Zoho CRM is not built for real estate, but it is free for up to 3 users and paid plans start at $14 per user per month (Standard, billed annually). Agents who want to design their own pipelines and fields, or who already use Zoho apps, can get a capable CRM cheaply. The trade-off is setup time and fewer real estate lead-source integrations out of the box.
What about LionDesk? Lone Wolf wound down LionDesk in 2025 and moved users to its Lone Wolf Relationships CRM, so it is no longer an option for new buyers.
How Much Does a Real Estate CRM Cost?
From the prices vendors publish today, expect roughly:
- $0 to $50 per month for a solo agent on a free general CRM or a budget real estate CRM (Zoho CRM Free, Wise Agent, IXACT Contact).
- $60 to $180 per user per month for a dedicated real estate CRM with automation (Follow Up Boss Grow, Propertybase, Top Producer Pro).
- $400 to $1,200+ per month for team plans or website-plus-CRM platforms (Follow Up Boss Pro, Top Producer Pro Teams, Real Geeks), before paid lead packages.
- Quote only for brokerage platforms such as BoldTrail and Lofty.
Watch for setup fees (Real Geeks $500; Sierra $500 on monthly billing), calling add-ons and lead-generation spend, which often cost more than the CRM itself.
Which Real Estate CRM Is Best for Teams vs Solo Agents?
| Situation | Good fits | Why |
|---|---|---|
| New or solo agent on a budget | Wise Agent, IXACT Contact, Zoho CRM Free | Low flat pricing; enough automation for a personal database |
| Solo agent buying online leads | Follow Up Boss Grow, Real Geeks | Fast lead response; Real Geeks adds the website that captures leads |
| Team of 5 to 30 agents | Follow Up Boss Pro or Platform, Top Producer Pro Teams, Sierra Interactive | Lead routing, team inboxes, flat team pricing |
| Brokerage rolling out to every agent | BoldTrail, Lofty, Propertybase | All-in-one platforms with broker-level controls and back office |
What CRM Do Most Realtors Use?
No neutral source publishes market share for real estate CRMs. In practice many agents use the platform their brokerage provides (BoldTrail and Lofty are common brokerage-wide deployments), while independent agents and teams most often choose Follow Up Boss, Wise Agent or a general CRM. Keller Williams agents get KW Command, the company’s in-house platform that combines CRM, marketing, listings and websites.
Which Real Estate CRMs Integrate With the MLS?
Most dedicated real estate CRMs connect to MLS data through an IDX feed on the website they pair with. Top Producer builds MLS-powered home and market reports into its CRM; Real Geeks, Sierra Interactive, BoldTrail and Lofty include IDX websites (Sierra charges $25 for each additional MLS feed). Follow Up Boss connects to IDX websites and lead sources through integrations. General CRMs such as Zoho need a third-party IDX integration.
Do You Need a CRM as a Realtor?
If you get more than a handful of leads a month or rely on repeat and referral business, yes. Real estate sales cycles are long and much of the business comes from people who bought or sold years ago; a CRM makes sure every lead gets a quick response and every past client hears from you regularly. A spreadsheet works for your first few deals, but it cannot send drip emails, route leads or remind you when a client’s home anniversary comes up.
How to Choose the Right Real Estate CRM
- Start with where your leads come from. If you buy portal leads, prioritise fast routing and response (Follow Up Boss). If you want your own website to generate them, look at Real Geeks, Sierra or Lofty.
- Check your brokerage first. You may already have BoldTrail, Lofty or Command included.
- Price the whole year. Add setup fees, calling add-ons and lead packages to the per-user price.
- Test with real leads. Use the free trial on your actual lead sources before migrating your database.
Browse and compare more tools in our real estate CRM category, or see how general CRMs are priced in our CRM pricing guide.
Related reading: Best Free CRM in 2026: 10 Free Plans Compared by Users and Limits, AI in Real Estate (2026): Use Cases for Brokers, Property Managers and CRE
Frequently Asked Questions
What is the best CRM for real estate agents?
Follow Up Boss is the best fit for most agents and teams because of its fast lead routing and follow-up and its published pricing. Wise Agent is the best value for solo agents, and BoldTrail or Lofty suit brokerages that want an all-in-one platform.
How much does a real estate CRM cost?
Solo agents typically pay $0 to $70 a month (Zoho CRM Free, Wise Agent at $49, Follow Up Boss Grow at $69). Team plans run from about $400 to $1,200 a month, and brokerage platforms such as BoldTrail and Lofty are quoted. Prices checked September 2026.
What is a CRM in real estate?
It is software that stores your buyers, sellers and past clients, captures leads from websites and portals, automates follow-up by call, text and email, and tracks each deal to closing.
What CRM does Keller Williams use for agents?
Keller Williams provides KW Command, its in-house all-in-one platform covering contact management, listings, marketing and agent websites. Agents can still connect other tools through KW’s integrations.
Is there a free CRM for real estate agents?
Dedicated real estate CRMs offer free trials, not free plans. For a permanently free option, general CRMs work: Zoho CRM is free for up to 3 users and HubSpot’s free CRM covers up to 2 users.
Is LionDesk still available?
No. Lone Wolf wound down LionDesk in 2025 and moved customers to Lone Wolf Relationships. Current users of other Lone Wolf products may want to look at Propertybase or Lone Wolf Relationships.
What is the best CRM for a real estate team?
Follow Up Boss Pro ($499 a month for 10 users) is a strong default for teams. Top Producer Pro Teams offers flat pricing for 5, 10 or 25 users, and Sierra Interactive suits teams built on paid lead generation.
